The Plugin
After installing the plugin with npm:
npm install metalsmith-word-count --save
					I required the plugin in build.js
var tags = require('metalsmith-word-count');
					Incorporating this plugin was as simple as it gets. All I had to do was place
						it once the html files were ready, after .use(markdown):
Metalsmith(__dirname)
  // plugins
  .use(markdown())
  .use(wordcount())
  // plugins continued
					Displaying the information in the post.jade template, after published
						date:
.published #{moment(publishDate).format("Do MMM YYYY")}
  if modifyDate && moment(publishDate).isBefore(modifyDate)
    span  - updated #{moment(modifyDate).format("Do MMM YYYY")}
.wordcount #{readingTime} read
					The reading time information is formatted nicely by default and more options are available if necessary.
What Next?
Next I will look into including a new 'Post Type' a.k.a Collection for my projects/portfolio.
More info
How I built this site using Node.js
						
						Using Metalsmith - Adding Tags
						
						metalsmith-word-count